Institution

The kind of media institution which is most likely to have an interest in my product would be a medium publisher like DENNIS. the advantages of going with a big company is that it will be out there faster and in greater numbers, but the bigger publisher will probably want bigger profits. The smaller publisher won't has as much control over distribution and might not be able to promote it well enough to the target audience.

The style of Sleep On It is quite different to Kerrang but it promotes a similar anti-mainstream point of view.  Bauer publishers Kerrang so I think it might be interested in publishing my magazine and it would be my first choice because it is the largest magazine publisher in the UK and so it could help me get my magazine out in public and on the world wide web. Even though this will cost a lot to start off it will most probably payback. By being with a big company you will probably have deals with iTunes and maybe music channels and even advertisements and sponsoring programmes. All of these synergies would be needed to make a profit because most magazines don't make a profit on their own. With wide publicity, the magazine should make even more money because more investment will be attracted by its success and its ability to reach a clear target audience with a lot of money to spend on consumer items.

This magazine which you only think of as a book of gossip is really a hell of a lot bigger!